Importance of colors in custom web design

We believe that there are three primary components to good custom web design: color, order and form. Here we demonstrate how color can contribute to effective and attractive web designs.

Is color really so important? Well, in a recent survey, almost 40% of American car buyers stated that they would change car brands if they cannot get the color of their choice! Yes, we can rightly conclude that color really matters. We, at Conqueror Web Design, have long believed that color is one of the most important ways to influence website viewers. You may have a very creative layout with cutting edge functionality. Yet, if the colors are not right, it may well cancel out any positive perceptions formed by viewers. Conversely, great color can often overcome other flaws in the custom website design.

When viewers and potential customers contact us at Conqueror Web Design, it is most often our use of color that is complimented. We knew that for better or for worse, color has an overwhelming impact on website viewers. In conclusion, the best advice we can give any web designer is this: choose your colors well! It is the single design element that most often determines the success of your web design.

The best way to learn how to use color to set the proper mood is by studying fine art. The great fine artists are masters at manipulating the emotions through color. Many of the principles they employ can be applied to web design. Do not underestimate the use of color in web design. It can in subtle ways invite to viewer to linger and respond, or push him away. Make sure the mood you set is just right for your audience!

Fire red, sky blue, mint green . . . these colors have distinct personalities and touch our emotions in different ways. Fire red conveys a sense of excitement, speed and dangerous beauty. Sky blue may bring images of a clear sunny day, a pristine lake, freshness. And what does mint green remind you of? A single color can bring back memories that have emotional value to you. Color indeed has personality! This lively characteristic of color can be harnessed by web designers to woo the hearts of potential customers who visit your web site!

We consider color one of three keys to good custom web design. The basics of good web design are color, order and form and of these three color is the most important way to touch the emotions of the viewer. However, it is also the one ingredient web designers often get wrong, overdo, or give the least amount of thought. We will connect emotionally to a well chosen color palette. But if the colors are unsuitable, garish or confusing it will be rejected by the eye and the emotions, along with the product you would like to sell! Therefore, get the colors right and you've made a strong first step in good designed web sites.

When design a web site most web designers give a lot of attention to two major factors: the design (graphics and logos) and the content. But what about the colors? This is one of the most important things to consider when designing your site. The colors of your website are important because they will define the mood and emotions of your visitors as well as reflect your identity and image branding.
Color is symbolism. We say someone who is jealous is "green with envy". Someone who is sad is said to be "blue". When we are angry, we see "red." Colors affect us psychologically. They can stimulate our appetite or suppress it. They can make us happy, excited, angry or sad. Let's take a look at colors and what they mean to your visitors. Then we'll discover the different color combinations and how they apply to your web site.

Warm Colors

Red is one of the most powerful and attention-getting colors. Red symbolizes passion and fire, love and lust. It has been proven to raise blood pressure and cause perspiration. Red reflects energy and can motivate an individual to take action. It can also symbolize war, violence, blood, and aggression.

Pink, however, is the softer side of red. Pink is romantic, calming and feminine.

Vibrant and warm, orange is associated with autumn, pumpkins and Halloween. It inherits many of the traits of red, but is less passionate. Orange has been known to stimulate the appetite. As a citrus color, it can also symbolize health.

Yellow symbolizes sunshine and warmth. It can mean hope, light and energy. On the other hand, it can mean weakness or illness, or symbolize cowardice.

Cool Colors

Green signifies health and growth (vegetation) and wealth (money). Green symbolizes spring, renewal, and fertility. It can also mean jealousy or inexperience.

Blue is one of the most calming colors and is associated with the sky and the sea. It is considered to be a "safe" color and signifies intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant and can signify depression and sadness.

Combination of red and blue, purple, is one of the most intriguing colors and symbolizes creativity. Purple is spiritual and mysterious. Deep purple is associated with royalty and richness while lavender is associated with romance and nostalgia.

Neutral Colors

Black can represent power, elegance, and sophistication, but it can also represent death in the Western culture, evil, anger and sadness.

White represents cleanliness, purity, and spirituality. It represents life and marriage in Western cultures, but it represents death in Eastern cultures.

Grey is the combination of black and white. It is a conservative color. Grey can symbolize security, maturity and reliability, but it can also signify gloominess and sadness.

We like to classify brown as a "special" color. Sometimes brown can be used as a neutral and sometimes as a warm color. Either way, brown represents credibility and stability, the hearth, home and the earth.